Vinyl fencing gives you a way to take a project you’re already working on and generate even more revenue from it. By adding this touch, you leave homeowners with a beautiful, secure, durable perimeter, too. And you deliver peace of mind, thanks to vinyl’s minimal maintenance requirements and the manufacturer’s limited lifetime warranty we offer on all Vinyl Craft fences. That means a happy customer — and more money in your pocket.
If that sounds nice, there’s an obvious next step: finding vinyl fencing projects. We have five tips to help you do exactly that.
#1: Put up a fence where customers will see it
The first step is to do a proper vinyl fence installation somewhere your customers will see it. If they take meetings at your office, for example, putting up a fence there gives you a way to visibly demonstrate all the benefits of this kind of perimeter.
If you do an installation somewhere else that will get a lot of eyes — like a busy street — it could be a marketing opportunity. Ask the customer if you can put your company name and contact info on the fence while you work on the project. This way, passersby who admire the fence know who to contact for one of their own.
#2: Make your vinyl fence offering obvious
Wherever you list your services, add vinyl fencing. Put that information on your website and your work trucks, for example.
As you get more projects, they become marketing assets for you, too. With the owner’s permission, take pictures of the property before you put the fence up and afterward. Featuring a before-and-after gallery on your website shows people just how much vinyl fencing improves curb appeal.
Also, when folks are happy with your vinyl fence, ask them for a quote about it. Featuring these testimonials in your marketing can help generate new fencing projects.
#3: Offer free fencing inspections
When you’re working on someone’s property that has an existing fence, offer to inspect it for free. Identifying areas with mold or structural integrity where, for example, a pet could escape opens up a conversation. You can give the owner their options, including repairing the existing fencing or installing a new, beautiful, long-lasting vinyl fence.
#4: Don’t forget about HOAs
Homeowners associations (HOAs) usually have strict rules around how homes within the HOA can look. Showcasing how vinyl fencing meets or exceeds HOA standards to the HOA board can help you land work there. If the HOA approves vinyl fencing and promotes it to its members, you get a huge pool of potential customers.
To make your vinyl fencing offering obvious and easily accessible to homeowners within the HOA, offer to attend an HOA meeting to give a brief presentation and answer questions.
#5: Partner with our team to get more leads
If you buy consistently from our team at Vinyl Craft, we’ll be happy to recommend your team to customers who need a contractor for installation. Talk with us about how a referral partnership could look.
For help generating more vinyl fencing work for your contracting company, contact our Vinyl Craft team today.
